Privacy Policy

Effective Date: 12th October 2025



Cambridgeshire Direct Cremations ("we", "us", "our") respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Contact Information

  • Address: 36 Cromwell House, High Street, Kimbolton, PE28 0HA
  • Telephone: 01480 759 408
  • Email: info@regencyfuneraldirectors.co.uk

We act as a data controller for the purpose of the UK GDPR and Data Protection Act 2018.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

  • Identity & contact data: name, address, telephone, email
  • Funeral arrangement data: deceased person’s name, dates, preferences, service details
  • Payment data: bank details, billing address (if applicable)
  • Website data: IP address, browser type, device, pages visited, cookies
  • Communications data: records of calls, emails, forms submitted

We only collect data that is necessary for providing our services and supporting communication.

3. How We Use Your Personal Data

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4. Disclosure of Your Data / Third Parties

We may share your personal data with:

  • Crematoria, burial authorities, doctors, ministers or celebrants
  • Legal or regulatory bodies when required by law
  • IT and service providers (e.g. hosting, backup, software) under data processor agreements
  • Third parties assisting with communications or feedback surveys

We only disclose the minimum necessary, and we require them to maintain data security.

5. Data Retention & Erasure

We do not keep data longer than needed.

  • Funeral records and client files: Retained for a period consistent with legal, business, or regulatory needs (for example, for tax, complaints, or historical records).
  • Website / contact form data: typically held only until purpose is fulfilled, unless there is a valid ongoing reason.
  • Anonymisation: Where possible, we anonymise data so it can no longer be linked back to you.

If you request erasure (right to be forgotten), we will review whether any legal requirement prevents deletion immediately, and act where possible.

6. Your Rights Under Data Protection Laws

Under the UK GDPR, you have rights including:

  • Right to access your personal data
  • Right to rectification of inaccurate data
  • Right to erasure (in certain circumstances)
  • Right to restrict processing
  • Right to object to processing (e.g. for direct marketing)
  • Right to data portability where applicable

To exercise any of these rights, contact us using the details above. We will respond within statutory time limits (usually 1 month).

7. Cookies & Tracking Technologies

We use cookies (small files stored on your device) to:

  • Ensure website functionality
  • Analyse usage (e.g. Google Analytics)
  • Remember user preferences

You can disable or block cookies via your browser settings. However, some website features may not operate properly if cookies are blocked.

8. Security of Your Data

Updates or amendments to this Privacy Policy

We reserve the right to periodically amend or revise the Privacy Policy; material changes will be effective immediately upon the display of the revised Privacy policy. The last revision will be reflected in the "Last modified" section. Your continued use of the Platform, following the notification of such amendments on our website, constitutes your acknowledgment and consent of such amendments to the Privacy Policy and your agreement to be bound by the terms of such amendments.

9. Special Cases: Data Related to the Deceased

The UK GDPR does not apply to deceased persons, so information about someone who has died is not treated as personal data under GDPR. sagacitysolutions.co.uk
Nevertheless, we treat all sensitive arrangements and records with the same respect, confidentiality, and care you would expect.

10. Changes to This Policy

We may update this Privacy Policy periodically. We will post the revised version on our website and note the effective date.
We encourage you to check this page regularly for any changes.

11. Complaints & Regulatory Authority

If you believe we have not handled your data properly, you can:

  1. Contact us first, so we can try to resolve your concern
  2. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO)